Our Services

Strategy Dynamics Group services are designed to help each client achieve sustained competitive advantage. Our Corporate Strategy services help clients determine their future and the path to achieve it. Our Competitive and Market Intelligence services provide the microscope and telescope to assess emergent business landscapes. Our Brand Strategy services help clients understand what makes them unique and deliver on their brand promise. And our Facilitation, Workshops and Training services enable the strategic thinking and action planning to develop and implement our clients' strategies.

   Corporate Strategy

   Aspiration, Vision and
     Mission Development
   Strategy Development
   Strategic Planning Process
     Design and Implementation
   New Market and Growth
     Opportunity Assessment
   Organizational Capabilities
     Assessment and
     Development
   M&A and Business
     Development Support
   Value Propostion
     Assessment
   Scenario Development
     and Planning


  Competetive and Market
  Intelligence

   CI/MI Organizational
     Development and
     Effectiveness
   Competitive Assessment
     and Strategic
     Market Analysis
   Competitor Profiling
   CI/MI Training and
     Workshops
   War-Games
   Win-Loss Analysis
   New-hire Debriefing
   CI/MI Outsourcing


  Brand Strategy

   Corporate Strategy-Brand
     Strategy Alignment
   Brand Image and
     Reputation Measurement
   Brand Equity Assessment
   Brand Positioning
   Living the Brand
     Assessment and
     Development
   'A Day in the Life
     of the Brand'
     Exercises and Workshops


  Facilitation, Workshops
  and Training

   Management Strategy
     Retreat Design and      Facilitation
   Goal-Setting and
     Ideation Meetings
   Agenda Setting
   Group Exercise Design
   Focus Groups
   Fast-track Training
     Workshops



Corporate Strategy

At its core, corporate strategy is both aspirational and practical. It addresses three seemingly simple questions: What should we sell? To whom should we sell it? And why should customers or clients buy from us and not our competitors? It seems simple enough - but few companies get it right. Two things make it especially difficult: 1) Answering these questions in a way that genuinely differentiates your organization from the pack, and 2) executing the strategy.

Strategy Dynamics Group can help you in the following ways:

 Formulate a strategic aspiration that is competitively differentiated and identify the tactical path and actions to achieve it

 Increase the success of corporate and business unit strategy execution

 Link strategy development to the emergent future business landscape and the competitive and other market and consumer dynamics that will drive it

 Ensure that your strategic aspiration is within reach of your organizational grasp and is therefore achievable

 Identify growth opportunities that leverage assets across your organizational boundaries and thereby create new, unique offerings in the marketplace

 Leverage the insights of your company's management and staff in both identifying and understanding market and organizational opportunities that can bring you closer to your strategic aspiration

 Help achieve high-potential opportunities through the design of results-based action projects

 Design and implement strategic planning processes that are comprehensive in scope, but also are action focused and do not go on and on and on…

[Top of Page]



Competitive and Market Intelligence

Best-in-class competitive and market intelligence has a single goal: To inform and strengthen the company's strategies, operations and decision-making and thereby help attain and sustain competitive advantage. Unless the intelligence is linked, used and incorporated into the decision-making process by senior management, it will simply be nice-to-know information, rather than value-adding intelligence.

Strategy Dynamics Group can help you increase the value of your competitive and market intelligence function in the following ways:

 Link competitive and market intelligence activities and analysis to corporate strategy and turn this insight into actionable implications for business strategy

 Move from competitor to competitive intelligence

 Anticipate rather than just respond to changing competitive conditions by placing competitive and market intelligence in the context of the emergent, future market environment

 Link competitive analysis to the factors that influence the evolving character of demand for your products and services in your chosen markets

 Identify the requirements to achieve competitive differentiation and competitive advantage

 Increase the value of CI/MI activities for its most important users - senior management

 Strengthen the organizational effectiveness of your competitive/business intelligence unit

 Provide an extra set of hands when you need them

[Top of Page]



Brand Strategy

A brand is the embodiment of what a company or product stands for in the eyes of all its stakeholders - customers, employees, investors and Wall Street, the community, regulators. A brand is also a key element in a company's strategy, helping to communicate a differentiated value proposition and positioning. All too often, brand equity is lost or diminished by a "me-too" positioning, a breakdown between the brand promise and the brand experience, marketing messages that conflict with the brand value proposition, etc.

Strategy Dynamics Group can help you maximize the value of your brand in the following ways:

 Develop a differentiated brand positioning and value proposition

 Position your brand to both succeed in the current market and the emergent and future competitive landscape

 Understand the evolving drivers of customer demand for your products and services

 Ensure that your company's brand promise is supported by the brand experience across all stakeholder touch-points

 Identify new high-potential market and business opportunities where your brand has "permission" to grow

 Rationalize competing brands that are the result of mergers or acquisitions in competitive markets

 Uncover the hidden value in corporate brands and how this can support the achievement of strategic business goals

 Develop marketing messages that convey the unique qualities of the brand promise and value proposition

[Top of Page]



Facilitation, Workshops and Training

Productive meetings have a quality best described as "controlled chaos." On the one hand, participants need a structure and framework that ensures results. We all have experiences in which we left a meeting saying, "we had a great discussion, but what did we accomplish and who has responsibility for the next steps?" On the other hand, participants also need the freedom to come up with creative ideas and new ways of doing things. Perhaps the worst criticism of a meeting is too look around the room and see everyone rolling their eyes and looking at their watches thinking, "when are we going to do something new."

Strategy Dynamics Group can help you get maximum value from your organization's executive retreats, focus groups and meetings in the following ways:

 Pre-meeting preparation to identify areas of agreement and contention, individual goals for the meeting and hidden agendas

 Develop productive meeting agendas and objectives

 Enable participation of senior leaders in the group thinking and discussion, rather than running the meeting and watching the clock

 Design "no-wrong-answer" group exercises that generate creative thinking and new ideas

 Move from disagreement to consensus building and solutions

 Keep focused on the goal or decision at hand and build on organizational strengths

 Elicit ideas and insights of focus group participants and determine their implications for business strategy, new product/service introduction, etc.

 Evaluate, rank and prioritize ideas, opportunities and options

 Ensure that meetings end with decisions and results - - clear next steps, action plans, due dates and identification of responsibilities and designation of accountability.

 


Workshops and Training

The key to effective, value adding workshops and training is that they be flexible, customized, and linked to the goals and activities of the organization. Off the shelf, one-size-fits-all sessions do have an important role to play in introducing new ideas, processes and tools. But, to go to the next level and ensure that participants can immediately implement newly learned methods and techniques requires a closer fit with a participant’s real world and professional activities. Our Fast Track Workshops in Strategy and Competitive & Market Intelligence, and CI Coaching services do just that - - they are flexible, fast, and designed to strengthen and expand the capabilities of participants so they can quickly add greater value to their organizations.


FAST TRACK
STRATEGY WORKSHOP

In just 2 days, you and your management team can have a growth strategy and action plan that can strengthen your company's competitive position in the market

What You Will Cover

Your Company
        Identify your strategic ambition and business goals
        Test your assumptions about your greatest competitive and organizational challenges and opportunities
        Identify and/or confirm your company's core competencies
        Review your Value Proposition and Brand Promise and ability to deliver
Your Customers
        Identify key customer trends
        Identify factors affecting demand for your company's products and services
        Identify customer needs and preferences that are not being met by you and your competitors
Your Competitors
        Identify your competitors' market position, strengths and weaknesses
        Identify competitive opportunities and threats
        Assess your company's competitive environment and the direction of change in your industry
Strategic and Action Plan Implications
        Identify new growth and business opportunities
        Link your Value Proposition to customer trends, needs and preferences
        Craft your Brand Promise
        Determine the organizational capabilities needed to execute your strategy
        Craft your strategic action plan

Fast Track Strategy Workshop Benefits

Comprehensive:  Covers the key elements for gaining strategic insight and driving action - your company, your customers and your competitors

Fast:  Two-Day workshop to move from strategy to action

Cost Savings:  Most strategic planning efforts are long and drawn out with costs that match. Fast Track Workshops provide in-depth understanding and direction at a fraction of the cost

 

 


FAST TRACK
WAR GAME WORKSHOP

The Challenge

Changes in competitive dynamics raise the need for companies to stand up to competitors' actions and responses, bolster their brands and market position, and beat their competitors in the market. In just two days, you and your management team can identify effective strategies and actions that anticipate and take advantage of likely competitor moves on the marketplace chessboard, and thereby strengthen your company's competitive position.

The Solution

Our approach is to provide a forum and structured process for strategic thinking that taps the breadth of insight and experience of the participants. This facilitated discussion is designed to simulate the competitive market place, examining and anticipating the competitive moves of key players. This allows your company to test alternative strategies, acquisitions, marketing messages and other competitive actions and identify those that provide the greatest competitive advantage. We base this process around the Wharton School's dynamic competitive strategy model.

Analyze the
Competitive
Environment

Anticipate
Competitor
Actions,
Reactions
& Impact

Formulate
Dynamic
Strategies

Assess Risks,
Rewards &
Supporting
Evidence

Select
Optimal
Strategies

Fast Track War Game Workshop Benefits

Actionable Insight
       Gain a deeper understanding of the competitive market and the dynamics of competitor actions and response
       Capture lessons for anticipating competitor intentions and actions on an ongoing basis
       Establish a process for identifying high-impact strategies and initiatives
       Identify new growth and business opportunities, and effective strategies and actions

Fast:  Two-Day workshop to move from competitive simulation, to strategy, to action

Cost Savings:  Most competitive strategy efforts are long and drawn out with costs that match. The Fast Track War Game provides actionable insight and direction at a fraction of the cost

 

 


CI COACHING AND SUPPORT SERVICE


The Challenge

Competitive/market intelligence managers face numerous challenges in their efforts to advance the competitiveness of their companies. A significant challenge for many is the fact that they are often lone practitioners, without the benefit of others in-house who understand CI practicalities in their organizational, analytic and communications complexity - - and, what to do about it!

Wouldn't it be helpful simply to have someone to call, bounce ideas around with about organizing your CI program? Evaluate your program, or a CI deliverable? Get some expert advice on how to bridge organizational silos? Demonstrate the value of your CI efforts? Figure out how to get a seat at the decision-making table? Quickly obtain a few analytic tools, techniques and templates? And, more?


The Solution

To address this need, Strategy Dynamics Group is now offering its CI Coaching and Support Service. Unlike customized CI and strategy consulting projects, which have a specific scope of work and timeline, the CI Coaching and Support Service is designed to provide the flexibility that the day-to-day running of a CI/MI function requires - - not just for a few weeks, a few months, but ongoing over the course of the year on an as-needed basis!

For an annual subscription fee, CI managers will have ongoing, regular phone and online access to the expert advice of Strategy Dynamics Group to address their own particular issues, such as:

       Organizing and operating the CI/MI program
       Tapping intelligence across business units and functional silos
       Aligning CI/MI activities with management's strategic objectives
       Getting the sales force on board
       Getting new CI/MI practitioners up-to-speed
       Designing and delivering CI/MI deliverables and reports
       Improving analytic methods
       Validating the value of CI/MI in the eyes of senior management

And when it would be more helpful to have us with you on-site to support your efforts, we can arrange that too.


The Benefits

       Comprehensive support of CI/MI activities when you need it throughout the year

       Flexibility to address on an ongoing basis the shifting and practical day-to-day needs of CI managers

       Access to experts and best-in-class practices, methods, tools and techniques

       Cost savings compared with customized CI/MI and strategy consulting projects


[Top of Page]

Home   Contact Us